TITLE

Marketing, the Internet, and Brilliance

AUTHOR(S)
Myron, David
PUB. DATE
January 2007
SOURCE
CRM Magazine;Jan2007, Vol. 11 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author discusses the companies that use the Internet as a powerful, cost-effective marketing channel for their products. He discusses the success of the customer-inspired marketing campaign of Kao, the maker of Ban deodorant in increasing the sales of the product. He analyzes the shareyoursecret.com marketing campaign of Procter & Gamble, the manufacturer of Secret, a deodorant branded as one for women.
ACCESSION #
23674952

 

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