The raw power of want vs. need

Allegrezza, Ray
January 2007
Furniture/Today;1/1/2007, Vol. 31 Issue 17, p2
Trade Publication
The author advises the furnishing industry to design a strategy to boost sales, like the Sony Corporation which successfully transformed human wants into compelling needs. Exemplifying the instance of consumers thronging the stores to buy the newly introduced Sony's Playstation 3, the author suggests that companies should create a burning desire in consumers for their products.


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