All Dolled Up

Leand, Judy
December 2006
SGB;Dec2006, Vol. 39 Issue 12, p4
Trade Publication
The author reflects on her 9-year-old niece's visit to New York City. The number one attraction she wanted to see was American Girl Place, the retail store devoted to American Girl merchandise. The author describes the scene at the store and uses it to explain the loyalty and goodwill young girls have for the brand. She concludes that all retailers should emulate the way American Girl offers companion products and services that keep customers coming back for more.


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