Four Routes to Success

Mourkogiannis, Nikos
December 2006
Leadership Excellence Essentials;Dec2006, Vol. 23 Issue 12, p17
The author discusses four ways to success. He said that the driving force behind a company's capability to achieve success is purpose. The company must have a purpose that appeals to the moral convictions of its key stakeholders particularly the leadership team. He said that companies make more money by aiming for something more than money. Four moral traditions for success are discussed.


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