TITLE

Make Intangibles Tangible

AUTHOR(S)
Ulrich, Dave; Smallwood, Norm; Sandholtz, Kurt
PUB. DATE
December 2006
SOURCE
Leadership Excellence Essentials;Dec2006, Vol. 23 Issue 12, p7
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The authors discusses firm's intangibles which are factors not directly related to physical assets. They said that chief executives and chief financial officers must deal with a set of variables whose intangibles suggest they cannot be defined and managed in order to increase the firm's market value. Four steps that should be taken by leaders which can increase their market capitalization are discussed.
ACCESSION #
23587491

 

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