Have you got time for ads in a second life?
Tags: EDITORIALS; ADVERTISING agencies; LINDEN Lab (Company); LINDEN Research Inc.; VIRTUAL reality; BOELLSTORFF, Tom; SOCIAL interaction
Related Articles
- UNREAL WORLD. Wilson, Sara // Entrepreneur;Mar2007, Vol. 35 Issue 3, p42
The article focuses on the works of Philip Rosedale of Linden Lab company in San Francisco, California. Rosedale is part of the creator of virtual world Second Life company. Even before in his childhood years, he build things constantly and is struck by the idea that computers can be used in...
- TEENS IN THE METAVERSE. Keyser, Amber J. // Odyssey;Jan2008, Vol. 17 Issue 1, p10
The article provides information about the Internet based virtual world, Teen Second Life (TSL) developed by Linden Lab.
- Five reasons to get a Second Life. // Computer Weekly;2/3/2009, p20
The article presents information on Second Life, with reference to its usage and advantages. Many businesses like International Business Machines Corp. (IBM), charities and even organisations such as Nasa have experimented with it as a platform, or to create virtual counterparts of real-world...
- Get a (first) life, Mitch. Bairstow, Jeff // Laser Focus World;Apr2007, Vol. 43 Issue 4, p116
The author reflects Second Life, a downloadable Internet-based virtual world (metaverse) developed by Linden Lab. An overview of the metaverse (meta�universe) constructed by its users called residents, is offered. He argues that the Second Life is more than a conventional multiuser game but...
- Agency Avatars. Parpis, Eleftheria // Adweek;10/9/2006, Vol. 47 Issue 37, p24
The article presents information about Second Life, a 3-D virtual world, which was launched by the company Linden Lab. The virtual world has already registered 800,000 residential establishments. Bartle Bogle Hegarty Ltd. has also opened an office in Second Life. The advertising agency Leo...
- Second Life has some firms second guessing. Maddox, Kate // B to B;9/10/2007, Vol. 92 Issue 11, p1
The article informs that some limitations of Second Life, a 3-D digital environment created and operated by San Francisco, California-based Linden Lab, are causing some business-to-business marketers and agencies to re-evaluate the venue's potential. It is further informed that some marketers...
- London private members' club puts on a virtual display in Second Life. Long, Danielle // New Media Age;8/16/2007, p6
This article reports on the move of The Hospital, a members' club and new media haunt in London, England, to launch an island in Second Life, a virtual community. This makes The Hospital the first private members' club to get into the virtual world. The Hospital's island on Second Life was...
- Second Life. Descy, Don E. // TechTrends: Linking Research & Practice to Improve Learning;Jan2008, Vol. 52 Issue 1, p5
The article reviews the web-based virtual world developed by the Linden Research, Inc.
- Material world. Lorenz, Trish // Design Week;12/7/2006, Vol. 21 Issue 49, p9
The article features Second Life, an online, alternative reality created by developer Linden Lab company in Great Britain. Business operation in Second Life include a variety of in-world brands created by the inhabitants themselves, as well as virtual representations of real-life brands. Second...
