TITLE

Reports of One's death exaggerated

AUTHOR(S)
Kassam, Isabelle
PUB. DATE
December 2006
SOURCE
Mortgage Strategy;12/18/2006, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the premature demise of the One account in Great Britain. She argues that an internal memo about plans for 2007 had been misunderstood by staff on the speculations that the company is closing down. She suggests that the One account should be way out in front from its catching headline first day as Virgin One Account.
ACCESSION #
23538737

 

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