Do Clubs Offer Customer Service or Lip Service?

Toc, Ed
December 2006
Fitness Business Pro;Dec2006, Vol. 22 Issue 12, p24
Trade Publication
The author probes on the delivery of proper customer service that has the capacity to differentiate one business enterprise from others. He relates that there are still a lot of people involve in the industry of health clubs that do not understand the concept of customer service. Moreover, he emphasizes that the delivery of customer service is not a way of doing things, but rather it is an attitude, the person's service aptitude.


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