TITLE

Boosting ARPU

AUTHOR(S)
Baciu, Assaf
PUB. DATE
December 2006
SOURCE
Wireless Week;12/15/2006, Vol. 12 Issue 25, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on actions that wireless companies in the U.S. must take to increase their average revenue per user (ARPU). It is said that wireless carriers should reconsider their sales strategy to achieve significant growth in their ARPU. The lack of consumer familiarity with new services is one of the barriers that impede carriers from adopting premium services.
ACCESSION #
23498559

 

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