TITLE

Opinion/training

AUTHOR(S)
Hammond, Richard
PUB. DATE
August 1997
SOURCE
Campaign;08/01/97, Issue 31, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Focuses on what management consultants are doing as advertising agencies move into the communications business rather that convert advertising. Question what agencies should do the deal with this move; Suggestions for this concept.
ACCESSION #
234913

 

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