Are we shouting our message to the right people?

Robinson, Simon; Gibson, Jane
December 2006
ICIS Chemical Business;12/4/2006, Vol. 1 Issue 46, p5
Trade Publication
The article talk about the results of the image survey 2006 conducted by Cefic in the chemical industry in Europe. The key drivers for acceptance of the chemical industry revolve around its economic importance and benefits. Survey respondents believe that the industry needs to be more tightly regulated because of the economic importance of the chemical industry. The author believes that should we should argue about the level of commitment that the European chemical industry has trying to improve its image.


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