December 2006
Company Vehicle;Dec2006, p8
The article reflects on the growing market of Korean automobile brands in New Zealand as of December 2006. Background information on such Korean brands that include Hyundai, Kia and SsangYong is presented in detail. The Koreans are taking the lead in innovation, introducing automobiles that not only conform to present requirements but also considers possible changes in the future. The Korean automobile industry is setting its sights on the European markets.


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