Firing Line: Rule #1: Innovation Is the Path To Long-Term Profitability

Sraeel, Holly
November 2006
Bank Technology News;Nov2006, Vol. 19 Issue 11, p8
Trade Publication
The article presents the author's opinion on the need of innovation to ensure the profitability of financial institutions. Prioritizing the issues to be innovated, foremost is the need to secure physical and online safety of the financial institutions which include the safety of data, their customers and their companies' reputations. Another issue that should be taken up is to explore new areas of business marketing and modeling.


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