TITLE

All About the Data

AUTHOR(S)
Myron, David
PUB. DATE
December 2006
SOURCE
CRM Magazine;Dec2006, Vol. 10 Issue 12, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author talks about the development in the customer relationship management (CRM) industry for the year 2006. He discusses several forecasts on the maturity of CRM and data quality market, including one by Marshall Lager, John Nicoli and by Forrester Research. Companies in the industry will further improve customer services and experience.
ACCESSION #
23337320

 

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