Banning gifts - but at what cost?

Hradecky, George
December 2006
Pharmaceutical Representative;Dec2006, Vol. 36 Issue 12, p3
The author reflects on the impact of the policy being implemented at the Stanford Medical Center that prohibits physicians from accepting gifts from pharmaceutical representatives on the pharmaceutical industry in Stanford, California. The said policy includes free lunches, pens, notepad and drug samples. He analyzes that the move is a way of punishing pharmaceutical companies for their marketing tactics.


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