Private goes public

Dowdell, Stephen
November 2006
Progressive Grocer;11/1/2006, Vol. 85 Issue 16, p6
Trade Publication
The article presents the author's view regarding store branding. It states that creating and cultivating a dynamic store brand strategy are going to grow more complex, and also more crucial because the consumers' wants and needs will increasingly run the show. Store branding is going to be as integral to business success, or failure, as how clean stores are, or whether shopping there is viewed as a chore or a pleasure.


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