TITLE

Private goes public

AUTHOR(S)
Dowdell, Stephen
PUB. DATE
November 2006
SOURCE
Progressive Grocer;11/1/2006, Vol. 85 Issue 16, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's view regarding store branding. It states that creating and cultivating a dynamic store brand strategy are going to grow more complex, and also more crucial because the consumers' wants and needs will increasingly run the show. Store branding is going to be as integral to business success, or failure, as how clean stores are, or whether shopping there is viewed as a chore or a pleasure.
ACCESSION #
23286337

 

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