Do it your way
Tags: MARKETING strategy; NEW products -- Marketing; ADVERTISING -- New products; CREATIVE ability in business; INDUSTRIAL design; SALES promotion
Related Articles
- Market Orientation, Creativity, and New Product Performance in High-Technology Firms. Im, Subin; Workman Jr., John P. // Journal of Marketing;Apr2004, Vol. 68 Issue 2, p114
The ability to generate and market creative ideas in new products (NPs) and related marketing programs (MPs) in response to changing market needs is key to the success of a firm. This research examines the mediating role of NP and MP creativity between market orientation and NP success. The...
- Small firms use creativity to compete with the big guys. Peterson, Robin T. // Marketing News;4/15/1991, Vol. 25 Issue 8, p7
The article reports on the use of creativity by small businesses to compete with large companies. One strategy that small businesses can pay attention to which will benefit them is creativity. Being creative will not only differentiate a product, it can also outmaneuver competing products....
- IT'S SO GOOD TO BE UNDERSTOOD. Maddox, Kate // B to B;1/15/2007, Vol. 92 Issue 1, p25
The article focuses on a survey conducted by the journal "BtoB" on marketers' criteria of choosing an advertising agency. According to the survey, more than one-third of the marketers are planning for an advertising agency search in 2007. 16.4% of the marketers are currently in search of an...
- Too much 'wow' can doom a b-to-b pitch. Maddox, Kate // B to B;1/15/2007, Vol. 92 Issue 1, p26
The article focuses on the criteria used by companies in selecting an advertising agency. Even though some agencies are really creative and interesting, they lack the ability to understand the business of their client, and this is where they fail. The long list of clients and going over the...
- The Effectiveness of Industrial Print Advertisements Across Product Categories. Hanssens, Dominique M.; Weitz, Barton A. // Journal of Marketing Research (JMR);Aug1980, Vol. 17 Issue 3, p294
The relationships between 24 print ad characteristics and recall, readership, and inquiry-generation measures of effectiveness are examined for 1160 industrial ads. Both recall and readership are strongly related to format and content characteristics of industrial ads. The relationship between...
- Retail heaven. Wight, Darren // National Petroleum News;Apr2002, Vol. 94 Issue 4, p4
Comments on the need of promotional campaign for an established business facility. Influence of consumer awareness to the success of the business; Construction of a car wash within a gasoline station; Impact to the marketing campaign of the gasoline station.
- AN INCENTIVE TO USE THE RIGHT STRATEGY. Gander, Paul // Marketing Week (01419285);11/28/2002, Vol. 25 Issue 48, p39
Asserts that promotions and incentive agencies should not be overly creative to stand a better chance of winning a pitch. Need to demonstrate sector knowledge, good strategy and readiness to question the client's brief; Reduction of marketing budgets; Smaller agencies' agility in dealing with...
- Immaculate conceptions. Summers, Andrew // Financial Management (14719185);Jun2002, p20
Provides information on the importance of creativity and product innovations to maintain competitiveness among businesses. Utilization of computer system in product designing; Assessment of the stock performance of companies with design consultants; Estimated cost of industrial design projects.
- In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products. Andrews, Jonlee; Smith, Daniel C. // Journal of Marketing Research (JMR);May96, Vol. 33 Issue 2, p174
The profitability of established products is affected greatly by the extent to which they are meaningfully differentiated from competing alternatives. Maintaining meaningful differentiation, in turn, is facilitated by ongoing development of creative marketing programs. Although marketplace...
