TITLE

THE M.A.R.K.E.T APPROACH TO PROMOTING YOUR ACADEMIC LIBRARY

AUTHOR(S)
Chesnut, Mary Todd
PUB. DATE
November 2006
SOURCE
Kentucky Libraries;Fall2006, Vol. 70 Issue 4, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's comments on the importance of marketing for promoting readership in academic library. The author presents a new library strategy called "MARKET approach" to make libraries more usable and convenient. She recommends various marketing tips for academic libraries including use of different formats for attracting students and faculties, inclusion of remote locations in advertising affairs, information on changes in library, and experimenting something new.
ACCESSION #
23263744

 

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