The Big Draw

Leand, Judy
September 2006
SGB;Sep2006, Vol. 39 Issue 9, p6
Trade Publication
The article introduces this issue of "SGB," which examines the collaboration between the sporting goods industry and the art and music worlds, and how this trend is influencing product design and consumer demand. According to the author, such collaboration is simply an evolution in the way that manufacturers are seeking to give mainstream products niche appeal.


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