TITLE

The Big Draw

AUTHOR(S)
Leand, Judy
PUB. DATE
September 2006
SOURCE
SGB;Sep2006, Vol. 39 Issue 9, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article introduces this issue of "SGB," which examines the collaboration between the sporting goods industry and the art and music worlds, and how this trend is influencing product design and consumer demand. According to the author, such collaboration is simply an evolution in the way that manufacturers are seeking to give mainstream products niche appeal.
ACCESSION #
23221052

 

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