On Being Strategic

Baraban, Regina
November 2006
Financial & Insurance Meetings;Nov/Dec2006, Vol. 42 Issue 6, p6
Trade Publication
The author comments on the lack of understanding of some meeting course students and practitioners on the importance of incorporating business strategic goals in conducting corporate meetings and events. She cites the ineptness of the University of New Hampshire's meeting course students in communicating business strategy. She discusses the importance of thinking strategically to be an effective meeting planner.


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