TITLE

How to target the younger consumer

AUTHOR(S)
Sloan, Carole
PUB. DATE
November 2006
SOURCE
Furniture/Today;11/20/2006, Vol. 31 Issue 11, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on how furniture industry can attract younger consumers in the U.S. According to the author, the furniture business has walked away from the "Keep it simple, stupid" approach. She said that furniture firms must design the marketing for younger customer and it must cater to their needs.
ACCESSION #
23168975

 

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