How to target the younger consumer

Sloan, Carole
November 2006
Furniture/Today;11/20/2006, Vol. 31 Issue 11, p47
Trade Publication
The author reflects on how furniture industry can attract younger consumers in the U.S. According to the author, the furniture business has walked away from the "Keep it simple, stupid" approach. She said that furniture firms must design the marketing for younger customer and it must cater to their needs.


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