Living Up to the Promise

Hartford, James
October 2006
SGB;Oct2006, Vol. 39 Issue 10, p4
Trade Publication
The author reflects on the acquisition of the periodicals "Sporting Goods Business," "Sporting Goods Dealer," "Inside Sporting Goods," "Outdoor Business," and "Hunting Business" by The SportsOneSource Group in 2006. The article presents the author's focus on the value of the brand name and commitment to the industry.


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