Putting the customer first

Coulter, Ken
August 2006
Travel Weekly Australia;8/25/2006, p10
Trade Publication
The article focuses on the importance of customers satisfaction in the tourism industry as many travel agencies reacted to the direct selling of wholesalers to consumers in Australia. According to the author, many customers will look for the product they want to purchase that suits their need as many wholesalers cannot afford the marketing support required by major retailers. He added that retail chains must realize that the world is at the age of Internet with a variety of clients.


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