TITLE

Putting the customer first

AUTHOR(S)
Coulter, Ken
PUB. DATE
August 2006
SOURCE
Travel Weekly Australia;8/25/2006, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article focuses on the importance of customers satisfaction in the tourism industry as many travel agencies reacted to the direct selling of wholesalers to consumers in Australia. According to the author, many customers will look for the product they want to purchase that suits their need as many wholesalers cannot afford the marketing support required by major retailers. He added that retail chains must realize that the world is at the age of Internet with a variety of clients.
ACCESSION #
23071257

 

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