TITLE

Pint of View

AUTHOR(S)
Lager, Marshall
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on how customer relationship management has a real effect on the world. He criticizes a man in Australia for promoting low-cost deals on Viagra via illegal spamming. He questions the prospect for Coca-Cola in the Afghan market. He reveals the reason behind the British Hedgehog Preservation Society's efforts to pressure McDonald's into redesigning the cups for McFlurrys.
ACCESSION #
23004590

 

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