Pint of View

Lager, Marshall
November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, p50
Trade Publication
The author reflects on how customer relationship management has a real effect on the world. He criticizes a man in Australia for promoting low-cost deals on Viagra via illegal spamming. He questions the prospect for Coca-Cola in the Afghan market. He reveals the reason behind the British Hedgehog Preservation Society's efforts to pressure McDonald's into redesigning the cups for McFlurrys.


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