TITLE

The Growing Consumer Disloyalty

AUTHOR(S)
Myron, David
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author ponders on the subject of consumer trends featured in the November 2006 issue of "Customer Relationship Management." He argues that there is not much difference across generations when it comes to consumer loyalty. He characterizes generation Y consumers. He emphasizes that the Internet has played an important role in the increased disloyalty among younger consumers.
ACCESSION #
23004559

 

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