What's price got to do with it?

Steidtmann, Carl
October 2006
Progressive Grocer;10/1/2006, Vol. 85 Issue 14, p74
Trade Publication
The article presents insights on retailing. Consumer spending on information technology (IT) has soared. In some ways consumers have reached a level of information parity with retailers. This IT parity means that consumers might have more knowledge about products, pricing, features, and product performance in a given category than the in-store associates employed by retailers.


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