Keeping score

Dowell, Stephen
October 2006
Progressive Grocer;10/1/2006, Vol. 85 Issue 14, p3
Trade Publication
The article addresses issues related to the new Guiding Stars nutrition navigation system launched by Hannaford Bros. The Hannaford program serves as a simple navigation system for shoppers looking to make more healthful food choices. The system is not perfect. There has been some grumbling about the decision of Hannaford to focus on analysis of a 100-calorie measurement of each product rather than serving size. It has also left sizeable chunks of the shelves untouched by any ranking.


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