TITLE

Airbus' response

AUTHOR(S)
Faure, Hubert
PUB. DATE
September 2006
SOURCE
Brand Strategy;Sep2006, Issue 205, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the difficulties confronting the Airbus Industrie SA. He said that the company is struggling with the industrial processes. The Airbus A380 is the flagship product for which anything that happens with it is either positively or negatively amplified. He said that the A350 XWB has been well received because the management issue was addressed by the company. He stressed that the image of the company is very important in recruiting the right people.
ACCESSION #
22836834

 

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