Airbus' response

Faure, Hubert
September 2006
Brand Strategy;Sep2006, Issue 205, p13
Trade Publication
The author reflects on the difficulties confronting the Airbus Industrie SA. He said that the company is struggling with the industrial processes. The Airbus A380 is the flagship product for which anything that happens with it is either positively or negatively amplified. He said that the A350 XWB has been well received because the management issue was addressed by the company. He stressed that the image of the company is very important in recruiting the right people.


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