TITLE

Notes and Comment

PUB. DATE
September 1960
SOURCE
New Yorker;9/17/1960, Vol. 36 Issue 31, p33
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article reflects on the advertising techniques in the United States. It cites the Philip Morris Co.'s Commander brand design as an example. Philip Morris executive vice president for operations Robert P. Roper said the Commander design sets a high-quality standards for cigarette manufacture. It also presents Walter M. Landor who was responsible for the packaging design.
ACCESSION #
22765189

 

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