We shouldn't be drowning in a vast sea of sameness

Epperson, Jerry
September 2006
Furniture/Today;9/18/2006, Vol. 31 Issue 3, p47
Trade Publication
The author reflects on the merchandise advertising in the furniture industry. The author has stressed about the redundancy of furniture styles, colors and looks of a carriage-trade store, a popular-priced store and a highly promotional store. He has also stated that the redundancy on retail floors has led to redundancy in advertising.


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