TITLE

Content wears trousers in marriage to channels

AUTHOR(S)
Mann, Gavin
PUB. DATE
August 2006
SOURCE
New Media Age;8/17/2006, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the primacy of content over convergence in the media industry. He points out the symbiotic nature of the relationship between content and distribution. He highlights the findings of a survey conducted on senior executives from across the industry regarding content. He emphasizes the importance of content to an Internet Protocol television service.
ACCESSION #
22491181

 

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