Keeping Customers

Garcia, Bob
September 2006
Wireless Week;9/15/2006, Vol. 12 Issue 19, p45
Trade Publication
The article focuses on ways on which wireless carriers can maintain their customers' satisfaction and loyalty. According to Yankee Group analyst Ari Bannerjee, carriers are investing in solutions that will help them retain their customers. Automation is one way of producing satisfied loyal customers. There is a need for carriers to invest in easy-to-use interface solutions that will satisfy their customers.


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