Take the money and smile

Naylor, Matthew
August 2006
Farmers Weekly;8/4/2006, Vol. 145 Issue 5, p36
Trade Publication
The author reflects on issues concerning customer services. He mentions the good customer relationships displayed by his paternal grandparents. The author claims that he is surprised with a change in the behavior of farmers towards customers claiming that they became critical of modern society and consumers. He highlights the success of Tesco which is influenced by giving its customers what they desire.


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