Parade of strong mattress ads a plus for industry

Perry, David
September 2006
Furniture/Today;9/4/2006, Vol. 31 Issue 1, p42
Trade Publication
The author opines that the advertisements by the bedding industry, of new product lines and mattresses, in the magazines, are expected to increase the awareness levels of the consumer. He suggests, that since buying a new mattress for the consumer may not be a priority, creating a sense of priority in the mind of the consumer, is essential and it is possible through advertisements. Expert consultations are also said to uphold this trend.


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