TITLE

Parade of strong mattress ads a plus for industry

AUTHOR(S)
Perry, David
PUB. DATE
September 2006
SOURCE
Furniture/Today;9/4/2006, Vol. 31 Issue 1, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author opines that the advertisements by the bedding industry, of new product lines and mattresses, in the magazines, are expected to increase the awareness levels of the consumer. He suggests, that since buying a new mattress for the consumer may not be a priority, creating a sense of priority in the mind of the consumer, is essential and it is possible through advertisements. Expert consultations are also said to uphold this trend.
ACCESSION #
22256349

 

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