TITLE

The Show Is the Commercial

AUTHOR(S)
Kangiszer, Gyula
PUB. DATE
August 2006
SOURCE
Multichannel News;8/28/2006, Vol. 27 Issue 34, p17
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article focuses on the efforts of advertisers to create new ways to increase product awareness and purchasing by letting television viewers choose the commercials that they want to see. It suggests that automatic skipping could be reduced by including a listing of advertisements in the beginning of the commercial break so that viewers could choose which to watch. It contends that advertisers will need to work with content creators to write products directly into scripts to combat skipping of advertisements.
ACCESSION #
22106175

 

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