TITLE

Pay Per View Has a Future. Again

AUTHOR(S)
Umstead, Thomas
PUB. DATE
August 2006
SOURCE
Multichannel News;8/28/2006, Vol. 27 Issue 34, p16
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article expresses opinion on the plans of Home Box Office Inc. (HBO) for distributing boxing events on pay-per-view (PPV). The price ranges from $35 to $50 per event from each interested household. HBO is believed to be on pace to break its 1999 all-time PPV revenue record of $200 million with the help of quality and competitive boxing matches. HBO is financially rewarding operators who run fight video advertisements on their Web sites or send electronic mails promoting a fight to their broadband customers.
ACCESSION #
22106171

 

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