TITLE

The Local Imperative

AUTHOR(S)
Sternberg, Scott
PUB. DATE
August 2006
SOURCE
Broadcasting & Cable;8/21/2006, Vol. 136 Issue 33, p30
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article presents an opinion on the development of syndicated content in television programming by local television stations in the U.S. Local programming could be a success for local stations. Local stations offer a unique experience to viewers compared to national stations. Local advertisers will give a boost to local stations.
ACCESSION #
22079913

 

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