Brandspeaking to you directly

Furnham, Adrian
July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p10
Trade Publication
The author reflects on the psychological side of the characteristics and personality of brand marketers. He stressed that marketers are the masters of inventions of words and phrases and often babble when an event or campaign does not come up with their expectations. He also stressed that marketers can be outrageous extroverts and suffer from delusions of grandeur, narcissistic personality disorder and even paranoia. The author has also outlined the different types of marketers.


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