TITLE

Brandspeaking to you directly

AUTHOR(S)
Furnham, Adrian
PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the psychological side of the characteristics and personality of brand marketers. He stressed that marketers are the masters of inventions of words and phrases and often babble when an event or campaign does not come up with their expectations. He also stressed that marketers can be outrageous extroverts and suffer from delusions of grandeur, narcissistic personality disorder and even paranoia. The author has also outlined the different types of marketers.
ACCESSION #
21924278

 

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