Clever--and not so clever

June 2006
Farmers Weekly;6/23/2006, Vol. 144 Issue 25, p3
Trade Publication
The article discusses the decision of Dairy Crest to withdraw from the market advertisements for its Saint Ivel Advance Omega-3 milk after the Advertising Standards Agency ruled that claims of the firm that the milk can improve the intelligence of children are unsubstantiated in Great Britain. Confusion occurred among consumers over the legitimate health properties of milk.


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