TITLE

Stewardship of the egg

AUTHOR(S)
Lempert, Phil
PUB. DATE
July 2006
SOURCE
Progressive Grocer;7/1/2006, Vol. 85 Issue 10, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author offers suggestions on how retailers can retain shoppers' loyalty to and trust in their brands. He suggests that retailers should think their brand as an egg to be able understand the dynamics of a shopper's relationship with their brands. It is a prime responsibility of brand marketers to take ownership and be the caretaker of the brands.
ACCESSION #
21738086

 

Related Articles

  • WHOLESALERS FORCED TO RELAX PURCHASING LOYALTY.  // Checkout;Dec2008, Vol. 34 Issue 12, p6 

    The article reports on a number of wholesalers that are dealing with purchasing loyalty requirements as independent retailers in Ireland. They are increasing their level of sourcing from Northern Ireland and other territories. Many retailers, particularly those in the border counties, now have...

  • BRAND-LOYAL CONSUMERS. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p23 

    A definition of the term "brand-loyal consumers" is presented. It refers to someone who purchases only one particular brand and does not substitute regardless of any deal offered. It is noted that one goal of marketing and advertising is to instill brand loyalty in as many customers as possible....

  • The care and feeding of your brand. Manternach, Lynn // Corridor Business Journal;3/1/2010, Vol. 6 Issue 32, p20 

    The article discusses the importance of a brand name in business. It defines brand as a collection of perceptions from consumers regarding a business's services and products. It stresses the brand should have relevance, credibility, and distinction. It reveals that one of the reasons of...

  • Challenge accepted. Manning, John // Marketer (1743-5528);Jul/Aug2013, Issue 88, p28 

    The article offers suggestions for marketers to handle market challenges and make their brands the best amongst rest. It emphasizes on bringing innovations to the products. Regular enhancements in products impress consumers, and they tend to stick to a particular brand. Manufacturers of smaller...

  • Marka sadakatinin ölçülmesi: Niyete baÄŸlı tutumsal ölçek ile satın alma sırasına dayalı davranışsal ölçeÄŸin karşılaÅŸtırılması. Demir, Mehmet Özer // Istanbul University Journal of the School of Business Administra;2012, Vol. 41 Issue 1, p103 

    Although there is no consensus on the definition and measurement of brand loyalty in the literature, there are three approaches to measure brand loyalty; behavioral scales which takes purchases into consideration, attitudinal scales which takes intention to buy into consideration, and combined...

  • Brand loyalty steady. Hume, Scott // Advertising Age;3/2/1992, Vol. 63 Issue 9, p19 

    The article reports that brand loyalty has stayed relatively strong despite recessionary pressures in the U.S., according to a survey. The latest numbers in a 17-year tracking survey of brand equity show loyalty to top brands has been steady for the past four years. A graph showing index of...

  • Brand Tribe. Wipperfürth, Alex // Sales & Service Excellence Essentials;Jul2005, Vol. 5 Issue 7, p16 

    Discusses the stages consumers go through to become connected to a brand. Ways in which brands hijacked by a brand tribe communicate with outsiders; Initiation process that brand recruits receive from committed members; Use of loyalty tiers.

  • The rich are even different from the rich. Triplett, Trm // Marketing News;8/1/94, Vol. 28 Issue 16, p2 

    This article reports that the study of Town & Country magazine's article "Wealth in America" published in a previous issue, revealed four categories of affluent consumers--stylish, adventurous, conservative, and utilitarian. Leveraging the differences between these affluent types may suggest new...

  • Customers' loyalty profiles.  // Poznan University of Economics Review;2007, Vol. 7 Issue 1, p5 

    The article discusses the significance of a brand consumer loyalty. Brand consumer loyalty is one of the most important issue in the area of consumer behavior. Companies conduct many researches to find out the needs and preferences of potential buyers because satisfied and happy consumers...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics