TITLE

Demystifying CRM Adoption Rates

AUTHOR(S)
Dickie, Jim
PUB. DATE
July 2006
SOURCE
CRM Magazine;Jul2006, Vol. 10 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Comments on the use of customer relationship management (CRM) to improve sales effectiveness. Overview of a study on CRM system end-user adoption rates; Significance of technology to the performance levels of sales, marketing and support teams; Factors to consider when adopting CRM systems.
ACCESSION #
21558925

 

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