Demystifying CRM Adoption Rates

Dickie, Jim
July 2006
CRM Magazine;Jul2006, Vol. 10 Issue 7, p14
Trade Publication
Comments on the use of customer relationship management (CRM) to improve sales effectiveness. Overview of a study on CRM system end-user adoption rates; Significance of technology to the performance levels of sales, marketing and support teams; Factors to consider when adopting CRM systems.


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