For Consumers, Less Can Be More

Schwartz, Barry
July 2006
Multichannel News;7/10/2006, Vol. 27 Issue 27, p27
Discusses the negative effect of too many product and service choices to the decision making of consumers. Three effects of too many choices to the consumers; Result of a study on how abundance of choice can be debilitating; Potential effect of the strategy of cable television companies and other operators of communications networks to offer more choice in content and technology on consumer satisfaction.


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