Hicks, Robin
June 2006
Campaign;6/16/2006, Issue 24, p26
Trade Publication
The article focuses on France's advertising spending. France's economy grew by a modest 1.5 percent in the first quarter of this year, but at least unemployment is on the wane. Confidence is returning to the high street, albeit slowly, and the improving economy is encouraging advertisers to spend again, thanks to ferocious competition in the telecoms market and a fight-back against cut-price retailers by the big food companies. Frederic Girard, the head of planning at Callegari Berville Grey, comments that companies in France have rediscovered that a brand is something to fight for.


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