TITLE

From the editor

AUTHOR(S)
Neal, Carolyn Pollard
PUB. DATE
May 2006
SOURCE
Marketing Management;May/Jun2006, Vol. 15 Issue 3, p2
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
This article discusses several issues of concern regarding the marketing industry, and provides an introduction to several articles in this issue. The author introduces an article by Rob Duboff concerning brand-building investment and its effects on brand reputation. Another article by Kevin J. Clancy and Peter C. Kreig discussing market confidence in traditional media as advertising venues, and alternatives being pursued by some marketing corporations, is introduced. Finally, an article by Pete Blackshaw examining challenges marketing corporations are facing, in regards to a rapidly developing informational technology industry, is introduced.
ACCESSION #
21148252

 

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