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Peruzzi, Alfred
June 2006
Marketing Health Services;Summer2006, Vol. 26 Issue 2, p44
Academic Journal
The article presents the author's reflections on the popular decline and institutional reputation of teaching hospitals. Several possible sources of the popular attitude change are discussed, highlighting misrepresentation through the media in popular television shows such as "Scrubs," and "House." It is suggested that intentional effort by professionals and marketers alike will be necessary to reverse the negative opinions.


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