TITLE

View Askew

AUTHOR(S)
Peruzzi, Alfred
PUB. DATE
June 2006
SOURCE
Marketing Health Services;Summer2006, Vol. 26 Issue 2, p44
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's reflections on the popular decline and institutional reputation of teaching hospitals. Several possible sources of the popular attitude change are discussed, highlighting misrepresentation through the media in popular television shows such as "Scrubs," and "House." It is suggested that intentional effort by professionals and marketers alike will be necessary to reverse the negative opinions.
ACCESSION #
21148041

 

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