Smoke Screens

Hess, Lisa W.
October 2005
Forbes Asia;10/3/2005, Vol. 1 Issue 3, p50
Reflects on the state of the pharmaceutical industry through the concept of, and the conflicts associated with, "too much information." TV drug advertising bombards people with claims that powerful medications will do wonders. So viewers saunter off to the doctor to request a prescription, and often the doctor will dutifully fill it, without researching for side effects. If one tries to research a drug on the Internet, he or she must thrash through a thicket of abstruse medical jargon or outright falsehoods.


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