Educate to Motivate

Baraban, Regina
May 2006
Financial & Insurance Meetings;May/Jun2006, Vol. 42 Issue 3, p6
Trade Publication
The article discusses the emergence of a trend in meeting planning in the insurance and financial services industry in the U.S. in May 2006. The most frequent answer of agents and brokers in the industry when asked what motivated them to qualify for incentive conferences is provided. The factors attributed to the decision of producer conferences at some companies to shift away from the vacation component and toward the education component is also addressed.


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