TITLE

Bigger proves better

AUTHOR(S)
Silver, Deborah
PUB. DATE
April 2006
SOURCE
National Provisioner;Apr2006, Vol. 220 Issue 4, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
This article presents information on the problems faced by the fast-food giant McDonald's Corp. The company recently announced that its preparing to roll out the Bigger Big Mac in Great Britain, Germany, Spain and possibly other country's. The launch of this beefier burger has created an uproar with health experts in Great Britain. McDonald's has stated that its restaurants offer healthier alternatives, such as deli sandwiches and salads, for those who don't want high-calorie, high-fat products.
ACCESSION #
20935515

 

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