TITLE

Tipping Points

AUTHOR(S)
Gladwell, Malcolm
PUB. DATE
May 2006
SOURCE
Leadership Excellence;May2006, Vol. 23 Issue 5, p5
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
Presents insights on the phrase, tipping point. Concept of the tipping point; Change as social epidemics; Contagiousness and infectiousness of behavior; Principles of social epidemics; Way to appreciate the power of social epidemics.
ACCESSION #
20913966

 

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