Can even Zip's resurrection save iTV advertising?
Tags: ZIP TV (Company); INTERACTIVE television; TELEVISION advertising; BROADCASTERS; ADVERTISING
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- Major brands sign for iTV ad research. Balmond, Sarah // Precision Marketing;5/28/2004, Vol. 16 Issue 30, p5
No abstract available.
- DIGT ups iTV ad activity with Zip and Channelbay. Webdale, Jonathan // New Media Age;3/11/2004, p1
Reports that the Digital Interactive Television Group is boosting its efforts in interactive television advertising with Zip Television and Channelbay. Brand owners that have interactive advertising campaigns; Reason behind the decision of Zip Television to work with BBC Broadcast; Comments...
- Zip TV goes live with Honda ads but rivals stay with Sky. Webdale, Jonathan // New Media Age;7/8/2004, p5
Zip Television, the interactive TV ad channel in Great Britain, went live on July 4, 2004 with its first campaign for Honda. The Zip launch was originally set on July 2 but was cancelled due to last minute contractual changes. Interactive media sales houses at ITV, Sky, and IDS have still to...
- Brian True-May defies money issues at MipTV. // Campaign (UK);4/22/2005, Issue 17, p29
The article focuses on the television advertisement. With interactive TV advertising a rapidly growing market, it's inevitable that there's going to be a certain amount of one-upmanship. The article points that the organizers of the MipTV conference in Cannes are to be congratulated for getting...
- Honda ad row tarnishes launch of Zip Television. Webdale, Jonathan // New Media Age;7/1/2004, p1
The article reports the launch of Zip Television, the interactive television (iTV) advertising channel backed by large companies, including Honda Motor Co. Ltd. Honda is the first among an consortium, including the COI, Procter & Gamble and Unilever, to run an iTV advertisement using...
- Broadcasters unite to resurrect Zip TV. Jones, Gareth // New Media Age;3/23/2006, p1
The article reports on the plan of British commercial broadcasters to take control of Zip Television in an effort to challenge Sky's dominance of the interactive TV (iTV) advertising market. The initiative will mean that all major broadcasters will provide the bandwidth and technology necessary...
- LIFELINE. // Campaign (UK);2/18/2005, Issue 8, p9
This article profiles the consultancy agency Zip. Launched as a consultancy, Zip is on its way to becoming an interactive TV advertising agency. Launched by Andrew Howells in 2002 as a consultancy, Zip runs a survey � sponsored by Channel 4, Sky, Claritas and Diss Promotional Marketing, as...
- Video Ads Hit the Phones. Spangler, Todd // Multichannel News;11/10/2008, Vol. 29 Issue 44, p34
The article reports on developments in interactive, on-demand television advertising. MobiTV has produced mobile television commercial for Nikon's Coopix digital cameras. Sony Pictures Television has launched the Minisode Network, a collection of three- to five-minute segments of television...
- Interactive TV ads on the horizon. Colman, Price // Broadcasting & Cable;01/04/99, Vol. 129 Issue 1, p66
Announces the plans of cable operators, advertising agencies and consumer product companies to bring interactive advertising in television (TV) in 1999. Significance of the plan; Benefit of the Web and digital cable; Views on interactive TV advertising.
